Last updated: May 2026
This Privacy Policy explains how AbsoluteBioLab (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website or place an order. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
When you use our website or place an order, we may collect the following information:
- Identity data: Name, date of birth (for age verification)
- Contact data: Email address, phone number, shipping address, billing address
- Transaction data: Order history, products purchased, payment confirmation (we do not store full card details)
- Technical data: IP address, browser type, device information, operating system
- Usage data: Pages visited, time spent on site, click patterns
- Marketing data: Preferences for receiving marketing communications
How We Use Your Information
We use your personal data for the following purposes:
- Processing and dispatching your orders
- Sending order confirmations and shipping updates
- Providing customer support
- Verifying age and identity where required
- Sending newsletters and promotional emails (only with your consent)
- Improving our website and services
- Complying with legal obligations
- Preventing fraud and ensuring secure transactions
Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract: To fulfil our agreement with you when you place an order
- Consent: When you opt in to receive marketing communications
- Legitimate interest: To improve our services and prevent fraud
- Legal obligation: To comply with applicable laws and regulations
Payment Information
We do not store your full payment card details on our servers. All transactions are processed through secure, PCI-DSS compliant payment gateways such as Stripe and PayPal. These third-party processors handle your payment information directly.
Sharing Your Information
We do not sell, rent, or trade your personal information. We may share your data only with:
- Shipping carriers (e.g. Royal Mail, DPD) to deliver your order
- Payment processors (e.g. Stripe, PayPal) to process transactions
- Email service providers (e.g. Mailchimp) for order confirmations and newsletters
- Legal authorities if required by law
- Service providers who assist with website operations, all bound by strict confidentiality agreements
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements:
- Order records: 7 years (for HMRC compliance)
- Marketing data: Until you withdraw consent
- Website analytics: Up to 26 months
Your Rights Under GDPR
Under UK GDPR, you have the following rights:
- Right of access: Request a copy of your personal data
- Right to rectification: Correct inaccurate data
- Right to erasure: Request deletion of your data (“right to be forgotten”)
- Right to restriction: Limit how we process your data
- Right to data portability: Receive your data in a structured format
- Right to object: Object to processing for marketing purposes
- Right to withdraw consent: Stop receiving marketing emails at any time
To exercise any of these rights, contact us at info@absolutebiolab.co.uk.
Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use:
- Essential cookies: Required for the website to function (e.g. cart, checkout)
- Analytics cookies: To understand how visitors use our site (Google Analytics)
- Marketing cookies: To deliver relevant advertisements (with your consent)
You can manage cookie preferences through your browser settings or our cookie banner.
Data Security
We implement industry-standard security measures to protect your personal data:
- SSL/TLS encryption for all data transmission
- Secure servers with restricted access
- Regular security audits
- Encrypted database storage
- Two-factor authentication for administrative access
International Data Transfers
Some of our service providers may process data outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.
Children’s Privacy
Our services are intended for users aged 18 and over. We do not knowingly collect personal data from anyone under 18. If we discover that we have collected data from a minor, we will delete it immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We recommend reviewing this policy periodically.
Complaints
If you have concerns about how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: ico.org.uk
Helpline: 0303 123 1113
Contact Us
For any privacy-related questions, please contact:
📧 info@absolutebiolab.co.uk
